From Shelter to Forever.
Seattle Animal Foundation (SAF) partners with local animal welfare organizations to provide essential grants and resources, ensuring the most vulnerable animals in the Greater Seattle area receive the care they need.
Client
Seattle Animal Foundation
Services
Brand Strategy, Messaging, Tagline, Mission, Logo, and Visual Identity
Before
After
The Situation
SAF needed a rebrand due to its expanded mission, moving from solely supporting the Seattle Animal Shelter to partnering with a broader range of animal welfare organizations throughout the Greater Seattle area.
The Solution
A comprehensive brand strategy was created that repositioned SAF as a broader community partner, with refined messaging and a refreshed visual identity that underscores its commitment to providing care for the most vulnerable pets through local partnerships and grants.
The Challenge
The primary challenge was rebranding SAF while maintaining enough brand recognition to preserve trust and awareness. This was achieved refreshing the visual identity while retaining familiar elements, ensuring the new brand was both recognizable and aligned with its expanded mission.
The Outcome
Clear brand positioning, allowing SAF to communicate its expanded mission and attract more community support.
Strengthened organizational alignment, ensuring consistency in messaging and identity across all platforms.
Recognition and trust maintained, supporting a seamless transition and continued engagement from donors and partners.
