Not Left. Not Right. Forward.
The Forward Party, founded by Andrew Yang, aims to promote unity, dignity, and respect through a platform of human-centered capitalism.
Client
Forward Party
Services
Art Direction, Logo Design, Branding, Digital Marketing, Print Design
The Situation
The Forward Party required a visual identity and comprehensive digital marketing strategy to support its launch and outreach. The goal was to create a modern, inclusive brand that reflected its core values and appealed to a broad political audience.
The Solution
A bold, clean logo was developed to symbolize unity, complemented by digital marketing and print materials. Social media layouts and merchandise designs were created to enhance brand recognition and engagement across multiple platforms.
The Challenge
The challenge was designing a visual identity that could resonate with a diverse audience while remaining apolitical. A balance between modern design and approachable messaging was achieved to appeal to a wide demographic.
The Outcome
Successfully launched a cohesive brand identity across digital and physical platforms.
Increased social media engagement and merchandise sales following the party’s launch.
Established a recognizable logo and consistent branding to represent the Forward Party’s message of unity.