Your Portal to Success.
Portalus provides HR and business services, with a focus on helping small tech companies nationwide manage employee benefits.
Client
Portalus (formerly WTIA)
Services
Company Renaming, Brand Strategy, Messaging, Creative Direction
Before
After
The Situation
The Washington Technology Industry Association (WTIA) needed a complete rebrand to align with their expanding HR services beyond Washington state. A new name, brand identity, and messaging were required to reflect this broader focus.
The Solution
In collaboration with Brilliant Marketing, a new company name, Portalus, was developed. The rebranding included crafting the logo, visual identity, tagline, and comprehensive messaging strategy. The new brand was launched with a custom-designed website, getportalus.com, built to engage potential clients and establish Portalus in the HR services space.
The Challenge
The main challenge was creating a name and brand that communicated a nationwide presence while maintaining the established credibility of the former organization. This was successfully addressed through a thorough brand strategy process.
The Outcome
New company name and brand identity, setting the foundation for future growth.
Consistent brand messaging that reflects the expanded business scope.
Increased lead generation through a modern, user-friendly website.