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Herd Freed Hartz is an executive search firm specializing in high-quality candidate placements for leadership roles in the Pacific Northwest.
Client
Herd Freed Hartz
Services
Brand Strategy, Branding, Logo Design, Art Direction, Creative Direction, Copywriting, Website Design (UX and Front-End)
Before
After
The Situation
Herd Freed Hartz required a brand refresh to modernize their visual identity and messaging, ensuring alignment with current market trends. The goal was to enhance their digital presence and create a seamless user experience on their website.
The Solution
In collaboration with Brilliant Marketing, a comprehensive brand strategy and messaging were developed. The logo and visual elements were modernized to reflect the firm’s professionalism, while a new website was designed with a focus on user experience and clean, engaging front-end design. The website, available at herdfreedhartz.com, was built to seamlessly incorporate these new brand elements.
Before
After
After
The Challenge
The primary challenge was ensuring the brand refresh remained true to the company's established reputation while modernizing their presence. The solution balanced professionalism with updated visuals to maintain credibility while appealing to a niche audience.
The Outcome
Modernized brand identity, including updated messaging, logo, and visual elements.
Enhanced user experience on the newly designed website, boosting engagement.
Increased brand visibility through cohesive messaging and refreshed marketing materials.